Keep America Beautiful Takes the Great American Cleanup Virtual
Keep America Beautiful® is bringing America’s leading volunteer-driven community improvement program, the Great American Cleanup®, directly to people’s homes with the #GivingTuesdayNow kickoff of the Great American Cleanup Virtual Experience. For more than 20 years, Keep America Beautiful has brought communities together for the Great American Cleanup, which normally takes place during the spring months. This year, the Great American Cleanup was postponed to avoid the spread of the coronavirus (COVID-19). The Great American Cleanup Virtual Experience, a feature of DoBeautifulThings.org, is a “virtual park” that people can interact with and beautify through virtual experiences. As users earn points by completing activities, walking/running, or fundraising, the virtual park will be cleaned and beautified. Participants will help identify where a Keep America Beautiful community beautification project will take place when the fundraising target is reached, and once volunteers are able to safely re-engage with one another. Read more.