Stamford, Conn. (Nov. 29, 2016) – Keep America Beautiful, the nation’s leading nonprofit that envisions a country where every community is a clean, green and beautiful place to live, today announced the launch of its year-end individual giving campaign, “100,000 Miles of Beautiful Things.” Central to the campaign is the debut of a new Keep America Beautiful Mission Video — “#DoBeautifulThings” — which aims to build upon the organization’s history while introducing a new generation of community stewards to the essential work of Keep America Beautiful.
In the past year, Keep America Beautiful and its national network of more than 620 state and community-based affiliates cleaned, improved and beautified more than 100,000 miles of roads, parks, trails, public spaces, shorelines and waterways across the nation. The organization delivered more than $236 million in measurable benefits to tens of thousands of communities nationwide.
To surpass that milestone and help more Americans #DoBeautifulThings, Keep America Beautiful is asking individuals to help raise $100,000 for “100,000 Miles of Beautiful Things” between #GivingTuesday, Nov. 29, and Dec. 31, 2016. For every $1 donated via the “100,000 Miles of Beautiful Things” campaign, Keep America Beautiful’s National Staff and Board of Directors will match the first $25,000.
“As we approach our 65th anniversary in 2018, we’re eager to show a new generation of community stewards — those who were not alive when our historic ‘People Start Pollution. People Can Stop It.’ PSA campaign was released in the 1970s — how the work we do continues to make a tangible and substantial economic, environmental and social impact on communities nationwide…and why it matters more today than ever,” said Mike Rosen, senior vice president, marketing and communications, Keep America Beautiful. “Our powerful affiliate network offers a representative snapshot of America’s diverse urban, suburban and rural communities and the positive impact individuals, working together, can have to effect meaningful and lasting behavior change.”
“Through our signature Great American Cleanup and America Recycles Day programs, among our key educational and motivational programs and resources, more than 5 million individuals volunteer their time annually to help advance our goals and to fulfill a vision of a cleaner, greener and more beautiful America,” said Becky Lyons, chief operating officer, Keep America Beautiful. “A successful year-end fundraising appeal will empower us to build upon our proud history as America’s leading steward in the fight to end littering, improve recycling and beautify America’s communities.”
In addition to the “100,000 Miles of Beautiful Things” campaign, Keep America Beautiful is providing a variety of other ways to contribute during the holiday season:
- Through a “Give $30, Get $20” gift card promotion in which an individual donates $30 or more and receives a $20 Amazon.com gift card*;
- Make a donation and receive a “How Will You?” Keep America Beautiful t-shirt made from 100% recycled content;
- Purchasing a Keep America Beautiful-branded reusable water bottle — the perfect holiday gift — from Liberty Bottleworks, responsibly made in the USA from 100% recycled content by a company that gives hiring preference to Veterans who have served our country; and
- Selecting Keep America Beautiful as the charity of choice when shopping for gifts via Amazon Smile.
“#DoBeautifulThings,” the new Keep America Beautiful Mission Video, was conceived and produced by Oberland, an ad agency for purpose-driven brands. Agency founder Bill Oberlander said, “The strategy for #dobeautifulthings came from understanding what the benefits of clean, green communities are for each individual in it. A clean park to play ball in. A safe neighborhood to walk home through. A green Main Street to open a business on. It’s not about cleaning for clean’s sake. It’s about changing and improving behaviors which enable a community to #dobeautifulthings.”
About Keep America Beautiful
At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country in which every community is a clean, green, and beautiful place to live. Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, and Beautify America’s Communities. The organization is driven by the work and passion of more than 620 state and community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals.
*Amazon.com is not a sponsor of this campaign. Except as required by law, Amazon.com Gift Cards (“GCs”) cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods on Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, TM & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.