America Recycles Day ® (ARD) identity standards describe the proper use of the ARD logo. The standards were developed to assist ARD event organizers, state coordinators, sponsors, and partners in using the logo correctly.
The logo – consisting of both the wordmark and symbol – is the keystone of the ARD identity. It is imperative that the logo be used in a consistent manner to maintain its visual impact, reinforce public awareness of the brand, and protect the ARD logo and wordmark. The logo should not be recreated or altered in any way that is different from how it is described in this online document.
Review this information carefully so that you understand how to give proper attribution to this Keep America Beautiful trademarked program and all the logo variations available. Once you decide which variation of the logo meets your needs, select the appropriate logo, and download it. It is essential that you review the following sections – Trademark Usage, Color Logos, Single-Color Logos, Logo Staging Area, and Improper Usage of Logo, before downloading any logos. (Note: In addition to providing designers and printers with the appropriate logo, please give them a copy of the Colors page.)
Please register your ARD event.
For print-quality logos and any questions concerning the ARD logo standards, please contact firstname.lastname@example.org.
America Recycles Day is a registered trademark of Keep America Beautiful. When using the America Recycles Day logo or title, please include appropriate attribution to Keep America Beautiful in all use cases. Example:
“We are hosting a recycling event on Nov. 15 to celebrate America Recycles Day®, a Keep America Beautiful® national program, the only nationally recognized day dedicated to promoting recycling in the United States.”
This standard ARD logo should be used whenever possible.
The black or white version of the logo can be used as a secondary option to reduce the number of colors necessary when creating printed materials.
Logo Staging Area
The examples below show the minimum amount of space that should surround the logo. Sufficient space should always surround the logo to separate it from other elements such as the edge of a document, copy, pictures, slogans, and symbols. The minimum amount of space that should be left around the logo is equal to the height of the letter “I” in the “I Recycle” symbol. Whenever possible it is preferred that more clear space be used.
Primary Logo Clearance Space.
Secondary Logo Clearance Space.
Correct Clearance Space.
Incorrect Clearance Space.
Improper Use Of Logos
Inappropriate uses of the America Recycles Day logo will dilute the effectiveness of the ARD identity. Therefore, the ARD logo should not be letter spaced, redrawn, reconstructed, deconstructed, or modified in any way. The symbol and name is a single unit and should never be separated. If you are not sure that a design you have is acceptable, reach out to email@example.com. Below are examples that should be avoided (examples apply to both the primary and secondary logos):
Do not place logo at an angle.
Do not add space between symbol and type.
Do not use the symbol alone.
Do not alter the proportion of the logo.
Do not place logo on a complex or distracting background.
If you resize the logo, make sure that the text is legible. The logo should never be smaller than 1/2″ wide for print, and no smaller than 70 px wide for digital materials.
Ink colors can be your most powerful identity builders. The official America Recycles Day logo colors are listed below. These color specifications should be followed when printing the ARD logo.
PMS: PANTONE 368 C
CMYK: 60%, 5%, 95%, 0%
RBG: 114 | 180 | 60
Do not print the ARD logo in any color other than those approved in this guide. If the official ARD logo color can’t be utilized in a specific project, such as a limited print color T-shirt, please use either the all black or white version of the ARD logo.
The America Recycles Day logo is created from the Keep America Beautiful brand font: Neris SemiBold. However, the logo should not be letter spaced, redrawn, reconstructed, deconstructed, or modified in any way.
When creating materials using the ARD logo, the accompanying font should be from the Neris font family. When Neris is not available, please utilize Calibri Light.