STAMFORD, Conn. (May 1, 2014) — America’s leading beer brand, Bud Light, today announced it will partner with Keep America Beautiful to launch the “Do Good. Have Fun.” series, a program that will engage consumers coast-to-coast in community refreshment projects. Summer means fun and volunteering offers the chance to make a meaningful impact while building great memories. That’s why Bud Light is encouraging consumers across the country to do some good while having some fun during Bud Light “Do Good. Have Fun.” events this summer. Events kick off with the several cleanup projects across the country in early May.
Tapping Keep America Beautiful’s national network of community-based affiliates, Bud Light will bring people together all summer long for various hands-on projects in their local areas. Consumers 21 years of age or older can sign up for projects in their local community by visiting Upforwhatever.com.
“We know that Bud Light drinkers are always up for whatever, so we saw an opportunity to create fun times that benefit our communities,” said Rob McCarthy, vice president, Bud Light. “Through Keep America Beautiful and its nationwide network of affiliates, our consumers and employees can help make a difference in their communities.”
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With its national network of community-based affiliates, KAB works with millions of volunteers who take action in their communities to transform public spaces into beautiful places.
“We always make volunteering to improve our communities fun, but Bud Light is helping to us to share that message with more people than ever before,” said Jennifer M. Jehn, president and CEO of Keep America Beautiful. “It’s through partnerships like these that we’re able to continue bringing people together to do good for our communities.”
For more information on Keep America Beautiful or to find a Bud Light “Do Good. Have Fun.” cleanup in your area, visit Upforwhatever.com.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
About Keep America Beautiful
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a national network of community-based affiliates, we work with millions of volunteers who take action in their communities to transform public spaces into beautiful places. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. For more information, visitkab.org, follow us on Twitter, like us on Facebook, or view us onYouTube.