Busch has managed to come up with the perfect response to social media jokes about a Florida truck crash that spilled 80,000 cans of beer on Wednesday.

The Charlotte Observer
March 9, 2018
By Mark Price

That’s 60,000 lbs of beer lost – just a week before Spring Break.

“Today marks Day 1 of #NoSpilledBusch,” the company said in a Thursday tweet. “However, in light of yesterday’s catastrophic spill, we’re donating $5,000 to Keep America Beautiful.”

And for each retweet of that message, Busch promised to donate another dollar, up to an additional $5,000.

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