“Round Up and Donate” campaign asks customers to help in the effort to unify and beautify America’s communities.

STAMFORD, Conn. – Multiple Cub Wine & Spirits and Cub liquor stores across Minnesota are partnering with Keep America Beautiful with a “Round Up and Donate” campaign until the end of 2021, intending to raise awareness on litter prevention and recycling, specifically beer containers, and single-serve wine and liquor containers. According to the Keep America Beautiful 2020 National Litter Study, there is twice as much litter from alcoholic beverage containers compared to non-alcoholic containers.

Customers at participating stores can round up to the nearest dollar at checkout with the option to give more with additional $1, $3, and $5 options. Those funds go back into the communities for cleaning, greening, and beautification projects, including litter remediation.

“We are very excited that Cub is supporting the important work we do in America’s communities by encouraging their customers to do the same during their campaign,” said Helen Lowman, President and CEO of Keep America Beautiful. “These funds will be instrumental in helping to continue the important, vital work done for our community environments day in, day out.”

The campaign is taking place at 28 Cub Wine & Spirits and Cub Liquor stores located in the following cities:

  • Minneapolis, MN
  • Blaine, MN
  • Elk River, MN
  • Coon Rapids, MN
  • Brainerd, MN
  • Shorewood, MN
  • St. Paul, MN
  • Rochester, MN
  • Buffalo, MN
  • Roseville, MN
  • Brooklyn Park, MN
  • Brooklyn Center, MN
  • Grove Heights, MN
  • Fridley, MN

The “Round Up and Donate” campaign raises public awareness on the overall impact littering has on every community in America, mobilizing millions to take direct action to beautify their communities.

Learn more about Cub: cub.com

About Keep America Beautiful: Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of nearly 700 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter, and YouTube. Donate and take action at kab.org.



Abby Turpin, Director of Communications
Keep America Beautiful