The company behind well known beverage brands such as Dr Pepper, 7 Up, Snapple, A&W root beer and Hawaiian Punch is the latest consumer goods giant to jump into efforts aiming to improve naggingly low recycling rates.

As part of a new goal to increase overall drink container recycling rates to 60 percent by 2030, Dr Pepper Snapple Group has announced new investments in two groups: A $5 million, 10-year contribution to the Closed Loop Fund and a $1 million, three-year commitment to public recycling bin provider Keep America Beautiful. Read more.