May 5, 2020
By Leon Kaye
Responding to the dire need that countless families face during the coronavirus pandemic, the organizations behind Giving Tuesday — which for the past several years has fallen on the first Tuesday after the U.S. Thanksgiving holiday — launched today’s Giving Tuesday Now.
Today’s global fundraising push is happening in addition to the one scheduled for later this year on Dec. 1. This movement is now urging citizens to donate what they can afford, or help however they can, in order to stop the spread of this virus and support those affected. These five organizations show what today’s fundraising effort is all about.
Keep America Beautiful
This nonprofit, which has advocated for community improvement, neighborhood beautification and litter removal for almost 70 years, is taking a different approach for today’s event. Keep America Beautiful has launched a “virtual park” in which people can interact and learn about community beautification in a digital environment. Participants can earn points by completing various activities and, in the end, help identify the next site for one of this organization’s community beautification projects once it reaches a fundraising target — and, of course, when volunteers can finally safely work together again.