10 Ways to Dress Elegantly and Sustainably

From re-wearing garments to shopping locally, these tips offer cost-effective and eco–friendly ways to make a fashion statement at homecoming, weddings, or other special occasion

We’ve all faced the dilemma: you’ve been invited to a wedding, homecoming, prom, banquet, or black-tie event, and you’re unsure of what to wear. While buying new might seem like the simplest solution, why not consider a more sustainable option?

According to the EPA, approximately 9 million tons of unwanted clothing and footwear ended up in landfills in 2018 – about 70 percent of the 13 million tons of items produced that year. The data also revealed an exponential increase in both production and landfill waste since 1960, suggesting that today’s numbers are likely even higher.

In response to this alarming trend, Keep America Beautiful has compiled a list of 10 ways to look your best while being mindful of the environment.

Rent to Impress: Instead of buying a new outfit for a one-time event, rent one. Many online services offer designer rentals, making it easy to look great without the commitment of purchasing. This option is both cost-effective and eco-friendly.

Borrow from a Friend: Swap outfits with friends or family to give new life to unused items. It’s a fun, sustainable way to refresh your wardrobe without spending money or contributing to overproduction.

Upcycle or Customize: Refresh existing outfits by upcycling or customizing them. Adding embellishments or tailoring the fit can breathe new life into your clothes, helping reduce waste. For example, you can add new buttons, embroidery, or beading to give it a new look, or work with a tailor to adjust the fit for a more modern silhouette.

Choose Vintage or Second-Hand: Thrifting has surged in popularity over the past decade and offers a fantastic way to find high-quality garments at more affordable prices while reducing your environmental impact. It’s a budget-friendly, eco-conscious alternative to buying new.

Invest in Timeless, Quality Pieces: When building your wardrobe, focus on investing in timeless, well-made garments that are crafted from durable materials. High-quality garments like a little black dress or a tailored suit never go out of fashion and reduce the need for constant replacements.

Support Sustainable Designers: Shop brands that prioritize ethical practices, such as using eco-friendly materials and ensuring fair labor conditions. Supporting sustainable designers helps shift the fashion industry toward responsible production.

Shop Local: By shopping locally, you also minimize the carbon footprint associated with transporting goods long-distance for shipping. It’s a way to back your local economy while making an eco-friendly choice.

Opt for Natural Fabrics: Choose biodegradable fabrics like organic cotton, linen, silk, or wool. These materials are better for the environment, breathable, and durable, offering a luxurious feel that improves with wear.

Avoid Fast Fashion: Fast fashion brands often produce clothing at a rapid pace using cheap materials. While the low prices may be tempting, these clothes are usually not made to last. By avoiding fast fashion and choosing more ethical brands, you contribute to a more sustainable fashion system that values quality, ethics, and environmental responsibility.

Accessorize Sustainably: Choose eco-friendly accessories like jewelry made from recycled metals or vintage bags. You can also shop vintage or handmade accessories to add a unique, personal touch to your outfit. Sustainable accessories add personal style and durability to your outfits while aligning with your values.

By making eco-conscious fashion choices, you’re not only enhancing your personal style but also supporting broader environmental goals that align with Keep America Beautiful’s mission to create a cleaner, more beautiful world. Small changes in how we think and act, like choosing sustainable fashion, can have a big impact on the environment. That’s why Keep America Beautiful launched the Greatest American Cleanup—a nationwide call for individuals, companies, and communities to take action for a more sustainable future. Join us in cleaning and greening America as we prepare for her 250th birthday on July 4, 2024. Let’s make sure she shines on her big day—be part of the movement today!

Click HERE to learn more about the Greatest American Cleanup, and how you can get involved in this historic initiative.

About Keep America Beautiful®:

Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to end littering, improve recycling, and beautify America’s communities. Join us on Facebook, Instagram, X, LinkedIn, and YouTube. Donate and take action at kab.org.

MEDIA CONTACTS:

McCall Vrydaghs

Keep America Beautiful®

communications@kab.org

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