Stars and Changemakers Gather in Atlanta for Keep America Beautiful’s 2025 Power of Beauty Celebration
Honorees include musician Chuck Leavell, the City of Atlanta, Niagara Cares, Hilton, and The Coca-Cola Company for leadership in sustainability, beautification, and volunteerism
Atlanta, GA (October 9, 2025) Keep America Beautiful® rolled out the green carpet at its second annual Power of Beauty Celebration, a premier event honoring individuals, organizations, and corporations transforming communities and inspiring a cleaner, greener, more beautiful America.
Held at the InterContinental Buckhead Atlanta, the evening was emceed by Brian Garafalow, CEO of Skullcandy, and Jennifer Lawson, president and CEO of Keep America Beautiful, and featured a keynote address by civic leader Lucinda Robb, granddaughter of President Lyndon B. Johnson and Lady Bird Johnson. The event also welcomed special guest Sutton Stracke, star of The Real Housewives of Beverly Hills and founder of Sutton Brands, who celebrated the connection between style, sustainability, and community impact. Guests danced to music provided by Atlanta’s Papa Sol.
Keep America Beautiful presented Power of Beauty Awards across five categories recognizing leadership in beautification, sustainability, and volunteerism.
2025 Power of Beauty Award Honorees
- Individual Impact: Chuck Leavell — The celebrated keyboardist with The Allman Brothers Band and longtime musical director for The Rolling Stones is being recognized for his extraordinary environmental leadership at Charlane Plantation and national advocacy for sustainability and conservation.
- Beautification: City of Atlanta — The city is being honored for its remarkable transformation of public spaces through innovative public art, green space cultivation, and beautification initiatives.
- Sustainability Communications: Niagara Cares — The company is being recognized for its groundbreaking “Love Your Happy Place” campaign, inspiring collaboration among multiple stakeholders to advance recycling, waste reduction, and community engagement.
- Corporate Volunteerism: Hilton — The company is being celebrated for its commitment to volunteerism, with employees nationwide leading cleanups and community improvement projects in partnership with Keep America Beautiful.
- Leading the Movement: The Coca-Cola Company — The long-time Keep America Beautiful supporter is being recognized for its visionary leadership and role as a first mover in spearheading the Greatest American Cleanup™ in celebration of America’s 250th birthday in 2026.
“When people unite to clean, green, and beautify, they not only transform places—they open the door to hope and lasting change,” said Jennifer Lawson, president and CEO of Keep America Beautiful. “The Power of Beauty honors the people and partners proving that beauty can spark true transformation.”
The Power of Beauty Celebration is Keep America Beautiful’s signature annual event showcasing the transformative impact of people working together to create sustainable, vibrant communities. It’s part of the Greatest American Cleanup™, Keep America Beautiful’s nationwide campaign to remove 25 billion pieces of litter and enhance 25,000 communities by the nation’s 250th birthday on July 4, 2026.
2025 Photo Gallery
About Keep America Beautiful®:
Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to end littering, improve recycling, and beautify America’s communities. Join us on Facebook, Instagram, X, LinkedIn, and YouTube. Donate and take action at kab.org.
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Keep America Beautiful®