Altair Eyewear, Inc. and Keep America Beautiful Announce National Partnership

“This partnership with Keep America Beautiful® was a natural fit,” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing and Design for Marchon Eyewear, Inc. “By partnering together, we are able to elevate our commitment to our planet, educate and engage consumers, and support a great cause.”

Take the #BeRecycled Pledge today!

Join the Great American Cleanup and receive a free cleanup kit!

Your donation to Keep America Beautiful helps make communities more beautiful and resilient.

Altair Eyewear, Inc., a division of Marchon Eyewear, Inc. and a subsidiary of VSP Global, and Keep America Beautiful® (“KAB”) are proud to announce a national partnership to support the Great American Cleanup®, raising awareness and reducing the impact we have on our planet.

Taking place each Spring, the Great American Cleanup® beautifies and unifies communities across the country in a grassroots spring-cleaning movement. By joining forces, Altair and KAB will heighten their recycling and sustainability efforts by educating and engaging consumers to raise awareness and support the campaign’s impact. Altair’s donation to the Great American Cleanup® program will provide litter clean up kits to affiliates and individual volunteers as well as educational materials which are distributed prior to the event. In one given year, there are typically 15,000 Great American Cleanup® events across the country and almost 500,000 volunteers.

Altair’s marketing support will come to life in a 360° approach, via the company’s JOE by Joseph Abboud and McAllister eyewear brands. Each brands’ Spring/Summer 2022 eyewear collection features optical frames designed with sustainable materials. Additionally, P.O.P (Point of Purchase) displays will be constructed with sustainable materials – further emphasizing Altair’s commitment to sustainability and corporate social responsibility initiatives. Promotional plans, digital messaging, and social media posts from the two Altair brands will bring awareness throughout the timing of the campaign.

JOE by Joseph Abboud and McAllister optical collections are available to purchase on www.eyeconic.com and in select optical retailers in the USA.

Take the #BeRecycled Pledge today!

Join the Great American Cleanup and receive a free cleanup kit!

Your donation to Keep America Beautiful helps make communities more beautiful and resilient.

THANK YOU FOR HELPING US
#DOBEAUTIFULTHINGS!

THANK YOU FOR HELPING US
#DOBEAUTIFULTHINGS!