Job Title: Senior Manager of Digital Marketing
Reports to: Chief Growth Officer
Location: Remote or Stamford, CT (with regular U.S. travel)
FLSA Status: Exempt
Salary Range: $70k-$80k annual base salary (+ bonus eligibility)
Supervises: n/a

Position Overview

Keep America Beautiful seeks a creative, strategic, and collaborative Senior Manager of Digital Marketing to lead digital outreach across email, social media, the website, and emerging channels. Reporting to the Chief Growth Officer, the Senior Manager will grow digital revenue, reach, and engagement by managing an integrated content calendar, executing fundraising and mission-driven campaigns, improving the website, and collaborating with the comms/marketing team to produce compelling content. This hands-on leader will collaborate across fundraising, marketing, communications, and programs to deliver a consistent brand and inspire donors, volunteers, partners, supporters, and the public to act. 

Key Responsibilities

Digital Strategy & Audience Growth

• Develop and implement and continually refine an integrated digital strategy that advances fundraising, awareness, engagement, volunteer, advocacy, and program goals across email, social media, the web, and emerging channels. 

• Use audience insights and current trends to expand reach, deepen relationships with donors, supporters, volunteers, partners, and the public, and translate organizational priorities into compelling campaigns with internal stakeholders. 

Digital Content Planning & Deployment

• Own the integrated digital content calendar and end-to-end deployment of fundraising and mission-driven communications. 

• Coordinate timing, messaging, audiences, segmentation, scheduling, testing, quality assurance, and performance monitoring to ensure communications are timely, accurate, compelling, on-brand, and balanced to build long-term audience relationships. 

Digital Fundraising

• Develop and execute digital fundraising strategies and campaigns supporting annual giving, special campaigns, donor acquisition, stewardship, and other priorities. 

• Create compelling appeals, landing pages, messaging, and digital assets, and use segmentation, personalization, testing, and performance data to improve acquisition, conversion, retention, donor lifetime value, and revenue. 

Website Management

• Manage the KAB website and coordinate with internal stakeholders and external partners to keep content current, accurate, engaging, accessible, and aligned with organizational priorities. 

• Use analytics and audience behavior to improve navigation, user experience, search visibility, engagement, and conversion, and develop optimized landing pages and digital experiences for fundraising and mission-driven campaigns. 

Content Development & Storytelling

• With input and collaboration from marketing and fundraising colleagues, create and edit authentic, inclusive, audience-centered digital content—including email, social media, website copy, fundraising appeals, and landing pages—that communicates KAB’s mission, impact, programs, campaigns, and engagement opportunities. 

• Partner with program and communications colleagues to source stories, statistics, voices, and visual assets, adapting content for each audience, platform, and stage of the supporter journey while maintaining KAB’s voice and brand. 

Analytics, Testing & Optimization

• Establish KPIs for audience growth, engagement, email, website traffic, conversions, and digital fundraising revenue. 

• Analyze performance, conduct A/B and multivariate tests across messaging, creative, calls to action, and landing pages, report actionable insights to leadership, and continuously optimize strategy based on results and audience behavior. 

Collaboration & Organizational Leadership

• Serve as KAB’s strategic digital marketing resource, collaborating across fundraising, communications, programs, affiliate relations, and leadership to integrate digital strategy into organizational initiatives and build colleagues’ digital engagement capabilities. 

• Manage external vendors and partners as needed and foster a culture of experimentation, learning, collaboration, and continuous improvement. 

Qualifications and Skills

Required:

• Bachelor’s degree in marketing, communications, digital media, business, or a related field—or equivalent professional experience—and 7+ years of progressive experience in digital marketing, digital communications, fundraising, or related field. 

• Demonstrated success developing integrated strategies across email, social media, websites, and other channels, including measurable digital fundraising results, preferably in a nonprofit environment. 

• Strong writing, editing, storytelling, content development, project management, and analytical skills, with the ability to manage multiple campaigns and priorities. 

• Proficiency with email marketing, website content management, social media, and digital analytics tools, plus a strong understanding of segmentation, acquisition, conversion, retention, and engagement. 

• A collaborative, hands-on approach and passion for KAB’s mission are essential. 

Preferred:

• Preferred experience includes nonprofit digital fundraising and donor acquisition; growing email lists and digital audiences; CRM, marketing automation, fundraising, analytics, and advertising platforms; website optimization, SEO, and conversion-rate optimization; integrated paid, earned, and owned campaigns; distributed teams and external partners; and environmental sustainability, conservation, recycling, litter prevention, or community engagement. 

Success will be measured by increased digital fundraising revenue; growth in reach and engagement across email, social media, and the website; consistent execution of a strategic content calendar; stronger digital content; ongoing performance gains through data, testing, and audience insights; and clearer connections between KAB’s mission and opportunities to donate, volunteer, learn, share, participate, or advocate. The role will establish digital marketing as an increasingly important driver of revenue and mission impact. 

Work Environment and Expectations

• This position can be based remotely but requires regular travel (approximately 15–20%) within the U.S.   

• Occasional evening or weekend work may be needed during conferences or major program events or to engage with the affiliate network  

• Must be comfortable working in a fast-paced, collaborative, and evolving nonprofit environment.  

What You’ll Get

• A mission-driven team committed to community-based change  

• Generous benefits package including health, dental, vision, retirement, and liberal PTO  

• Flexible remote work culture with opportunities for professional growth  

About Keep America Beautiful

Founded in 1953, Keep America Beautiful is America’s premier community improvement organization. Keep America Beautiful continues to be the most credible organization in community restoration and resiliency by focusing on public education, mobilizing volunteersand creating partnerships. 

Working at Keep America Beautiful

Keep America Beautiful has embraced a remote work policy to attract the best and brightest from all over America. If you live within 60 miles of Stamford, you will also work at our national headquarters. Keep America Beautiful’s national headquarters is walking distance from the Stamford Metro-North train station with a shuttle bus also available. The office features a free parking garage and gym in the building and is conveniently located near great restaurants, bars, shopping and beautiful Mill River Park. 

Persons with national service experience (VISTA, Peace Corps, AmeriCorps) and veterans are encouraged to apply. Keep America Beautiful is an equal opportunity employer and will not discriminate on the basis of race, religion, color, gender, sexual orientation, national origin, age, ancestry, marital status, being a party to a civil union, handicap or disabilities or perception of disabilities, political activity, or other protected class status. Discrimination in violation of this policy is prohibited. 

Additional Benefits

 You will be a member of a passionate team dedicated to the fulfillment of KAB’s mission. Just as KAB envisions a country in which every community is a clean, green, and a beautiful place to live, we also strive for our organization to be a beautiful place to work. We believe that it is intrinsic rewards that motivate employees sustainably, but respect the need for extrinsic rewards which would include but are not limited to our benefits listed here 

• Very Competitive Pay for the non-profit sector
• Generous Employee Benefits Package
• Maternity and Parental Leave
• 403b Program
• Paid Holidays

To apply, please send cover letter and resume to recruitment@kab.org.