Fighting Litter with AI Technology:

A Deep Dive into the Rubbish App

In this episode, we’re excited to bring you a special guest, Emin Israfil, CEO and co-founder of Rubbish, as we explore the innovative intersection of technology and environmental cleanup. We’ll hear Emin’s riveting journey from a childhood love of programming to founding a platform that champions cleaner neighborhoods. Discover how Rubbish’s cutting-edge app and AI technology are revolutionizing the way we tackle litter and illegal dumping, making community clean-up efforts both fun and efficient. Learn how you too can get involved in tracking and improving the cleanliness of your local environment with just a simple tap on your phone. Join us as we dive into the world of tech-enabled environmental change and see how we can all contribute to making our surroundings rubbish-free. Stay tuned for an enlightening conversation that just might inspire you to take part in the Great American Cleanup and help turn the tide against the staggering 50 billion pieces of litter in our country. Let’s commit to doing beautiful things together. Now, let’s get started.


Show Notes:

00:00 Come together, clean up, and beautify communities.

03:37 Larson (the dog) choked on a chicken bone, inspiring community initiative.

08:45 Recycling AI app assists with disposal.

12:24 AI speeds up litter surveys with photo IDs.

15:54 The app simplifies setup and map creation, including video capabilities and automatic notifications for illegal dumping.

19:25 Join the great American Cleanup to make a difference.



Great American Cleanup®:

Register for the #152PickUpChallenge:

About Keep America Beautiful®:

Keep America Beautiful®, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful® strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of 700 Keep America Beautiful® affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on FacebookInstagramTwitterLinkedin, and YouTubeDonate and take action at


McCall Vrydaghs

Keep America Beautiful®

Published by McCall Vrydaghs
April 15, 2024

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