Jameson kicked off a block party tour in three cities across the country in an effort to give back.
In support of Keep America Beautiful, Jameson® Irish Whiskey celebrated the people, places and things that make our country’s neighborhoods unique with a Love Thy Neighborhood Block Party Tour.
The tour kicked off in San Diego, California, in partnership with Keep America Beautiful affiliate I Love A Clean San Diego. The tour continued in Nashville, Tennessee, and concluded in Austin, Texas, which was held in partnership with Keep Austin Beautiful.
With a nod to the classic neighborhood block party, the events featured food and drinks (including, of course, Jameson whiskey) along with live music. One hundred percent of the ticket sales was donated to Keep America Beautiful.
Each event featured activities that emphasized ways for people to make an impact. I Love A Clean San Diego collected names of interested volunteers and Keep Austin Beautiful shared tips on what and how to recycle. In addition, the Nashville block party, which was in partnership with local arts organization Turnip Green Creative Reuse, featured a sculpture station that incorporated plastic cups from the event.
Keep an eye out for more! Jameson plans to soon announce more stops on its Love Thy Neighborhood Block Party Tour.