STAMFORD, Conn. (Dec. 6, 2018) — Keep America Beautiful, the iconic national nonprofit community improvement organization, is lighting up Broadway this holiday season in celebration of its 65th anniversary.
More than 1 million people pass through Times Square every day during the holidays and it’s a perfect time for Keep America Beautiful to share its vision of a clean, green and more beautiful America with millions of tourists and New York City residents alike.
The promotion will run on the digital billboard at The Bowtie (1500 Broadway and West 43rd Street), at least three times per hour in 15-second segments. This is a great opportunity to share the Keep America Beautiful message with the world, and an occasion to donate to Keep America Beautiful by texting KAB to 56512.
The Times Square advertisement complements Keep America Beautiful’s 65th anniversary PSA – “Let’s Talk About America” – which has been seen in 181 media markets across the country with more than 30,000 airings in 2018.
“Keep America Beautiful wants to let America know that we transform public spaces into beautiful places from the heartland to ‘The Crossroads of the World,’” said Keep America Beautiful President and CEO Helen Lowman. “We’ve been keeping America clean, green and beautiful for 65 years, so celebrating our anniversary on Broadway seemed like a beautiful thing to do.”
About Keep America Beautiful
Keep America Beautiful, the nation’s iconic community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Celebrating its 65th Anniversary in 2018, Keep America Beautiful strives to End Littering, Improve Recycling and Beautify America’s Communities. We believe everyone has a right to live in a clean, green and beautiful community, and shares a responsibility to contribute to that vision.
Behavior change – steeped in education, research and behavioral science – is the cornerstone of Keep America Beautiful. We empower generations of community and environmental stewards with volunteer programs, hands-on experiences, educational curricula, practical advice and other resources. The organization is driven by the work and passion of more than 600 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter and YouTube. Donate and take action at kab.org.