Keep America Beautiful Announces New Executive Director of Newark Branch

NEWARK – Keep America Beautiful is pleased to announce the appointment of Sabrina Ross as the Executive Director of its Newark branch. With nearly a decade of experience as a community organizer, planner, and community engagement specialist, Ross brings a proven track record of developing successful outreach strategies and community-based initiatives aimed at revitalizing neighborhoods.

Ross’s appointment signifies a strategic move by Keep America Beautiful to strengthen its impact in Newark and surrounding areas. Her extensive background and creative approach will drive efforts to enhance open spaces and elevate the overall quality of life throughout the region.

In her new role, Ross will spearhead the ideation and implementation of initiatives that align with Keep America Beautiful’s commitment to creating and maintaining healthy and attractive environments for communities to enjoy.

“Sabrina has the skills, knowledge, and understanding of our work to ensure that Keep America Beautiful – Newark continues to do beautiful things in Newark,” said Jennifer Lawson, President and CEO of Keep America Beautiful. “Most of all, she shares our passion for our mission of creating clean, green, and beautiful communities.” 

Sabrina Ross brings a wealth of experience in community engagement, project management, and leadership to her new role. Her tenure at GreenLight Fund – Greater Newark was instrumental in developing targeted strategies to address community needs. Previously, as Community Engagement Manager at Unified Vailsburg Services Organization, she successfully led civic engagement and beautification projects with a large team of volunteers. In her role at the City of Newark Department of Health & Community Wellness, Sabrina exemplified dedication and compassion, coordinating support and resources for victims of violent crimes. Ross’s extensive involvement in advisory and volunteer roles further highlights her commitment to urban development and sustainability initiatives.

“Newark is a beautiful city, and I am committed to showcasing her best,” said Sabrina Ross. “I am thrilled to lead Keep America Beautiful—Newark and drive community involvement in creating vibrant spaces for families to thrive. I look forward to working collaboratively with neighbors and partners alike to inspire beauty, collective action, and growth.”

About Keep America Beautiful®:

Keep America Beautiful®, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful® strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of 700 Keep America Beautiful® affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on FacebookInstagramTwitterLinkedin, and YouTubeDonate and take action at


McCall Vrydaghs

Keep America Beautiful®

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Keep America Beautiful Hires Newark Executive Director

by | May 3, 2024

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