Forget about Hygge, Lagom, and Ikea’s attempt to start a twin duvet revolution. There’s a new Scandinavian trend in town.
By Rachel Thompson
Feb. 13, 2018
This trend encourages people to pick up litter while out running. So, it’s not just good for your health, it’s also good for the environment.
It’s called ‘plogging’—a portmanteau of jogging and the Swedish plocka upp, meaning ‘pick up.’
So hot is this new trend that fitness app Lifesum is allowing its users to log and track their plogging activity as a workout.
Lifesum has also teamed up with the non-profit Keep America Beautiful to provide an online resource for ploggers who want to log the rubbish they’ve collected.