About The Program
The Cigarette Litter Prevention Program (CLPP), now in its 19th year, is the nation’s largest program aimed at reducing cigarette litter. Since its inception, the program has been implemented in more than 1,800 U.S. communities.
By providing people with easily accessible information and educational tools, as well as funding for ash receptacles and the distribution of pocket or portable ashtrays, Keep America Beautiful is making strides in educating the public and ensuring a cleaner tomorrow.
An effective local Cigarette Litter Prevention Program includes four proven, field-tested solutions or strategies for reducing cigarette butt litter:
- Encourage enforcement of litter laws, including cigarette litter;
- Raise awareness about the issue using public service messages;
- Place ash receptacles at transition points such as entrances to public buildings; and
- Distribute pocket or portable ashtrays to adult smokers.
Keep America Beautiful developed the CLPP with funding from Philip Morris USA, an Altria company, in 2002. The program has received additional support from RAI Services Company and Santa Fe Natural Tobacco Company.