recycle christmas lights

On June 16, 2022, all Pernod Ricard employees around the world celebrated the 10th anniversary of Responsib’All Day, a day the company dedicates to learning, sharing, and having a positive and meaningful impact in their communities.

First launched in 2011, Responsib’All Day began as a company goal, part of the Sustainability & Responsibility 2030 roadmap, ‘Good Times from a Good Place.’ This year’s focus — in partnership with Keep America Beautiful®, a leading national nonprofit designed to end littering, improve recycling and beautify communities — focused on protecting nature and improving biodiversity.

More than 18,000 Pernod Ricard USA employees participated around the world to work on a wide variety of community projects, ranging from planting trees in natural conservation areas and renovating green urban spaces, to collecting waste from beaches and rivers.

“As creators of conviviality, our mission is to unlock the magic of human connection and engage our employees as active participants in our efforts to build a more sustainable and responsible world,” said Ann Mukherjee, CEO of Pernod Ricard North America. “We’re thrilled to collaborate with Keep America Beautiful to make it happen this year.”

Keep America Beautiful (KAB) is driven by the work and passion of nearly 700 community-based affiliates, millions of volunteers and the support of corporate partners, municipalities, elected officials and individuals. For Responsib’All Day, KAB provided training and resources to Pernod Ricard USA employees — hosting them at clean-up, beautification and reclamation sites all over the country.

“Celebrating sustainability efforts that shape our communities, like Responsib’All Day, is essential,” said Jennifer Lawson, President and CEO of Keep America Beautiful. “Pernod Ricard USA’s commitment to improving our nation and the planet is inspiring, and we proudly support and celebrate their efforts to take care of nature by cleaning, greening and beautifying communities.”

  • Some of the local Responsib’All projects included:
    California: Clean-up of a section of the Los Angeles River
  • Illinois: Cleaning the Chicago River by canoe, restoring a mussel habitat and planting along the shore
  • Massachusetts: Performing a community clean-up project along the South Shore
  • New York: Beautification/community improvement for the GrowNYC Garden at Governors Island and McCarren Park Community Garden
  • Texas: Completing a “blight to bright” reclamation project at a new park/art installation in Dallas
  • Washington DC: Beautification/community improvement at Rock Creek Park

Throughout the U.S.: Hosting educational webinar on the importance of restoring nature and promoting biodiversity and in-person clean-ups at community parks and gardens

“Throughout the pandemic, we’ve continued to accelerate our Sustainability and Responsibility roadmap to nurture every terroir and its biodiversity. All our products come from nature, and we rely on well-functioning ecosystems to continue to produce our iconic brands now and for generations to come,” said Vanessa Wright, Group Chief Sustainability Officer of Pernod Ricard North America. “Responsib’All Day is a wonderful way for us to ensure that all our employees understand the importance of preserving nature for our business and for the communities around them.”


Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram’s® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Jefferson’s® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob’s Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” they are committed to sustainable and responsible business practices in service of their customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit:

Published by
June 17, 2022

Join Our Newsletter