McCall Vrydaghs is Director of Internal Communications at Keep America Beautiful and executive producer of Do Beautiful Things, the organization’s official podcast. In her role, she leads content and storytelling strategies while speaking to, collaborating with, and supporting more than 700 affiliates across the Keep America Beautiful national network.
A former chief meteorologist at WHIO-TV in Dayton, Ohio, Vrydaghs is a three-time Emmy Award winner recognized for crisis communication and public service. Her broadcast background gives her a unique perspective on communicating directly with broad audiences while tailoring messages for specific communities through multimedia channels, including broadcast and digital media.
She holds the Certified Broadcast Meteorologist designation from the American Meteorological Society, is a former chair and current member of the AMS Station Scientist Committee, and earned a Bachelor of Science in meteorology from SUNY Oswego.
Vrydaghs began her involvement with Keep America Beautiful in 2021 through a partnership with RETREET, one of the organization’s programs. Working with local partners, she helped replant more than 1,000 trees in tornado-affected communities across southwest Ohio—an experience that deepened her passion for the organization’s mission.