What Americans Really Think About Litter: The Perception Gap
A new podcast episode explores why 94% of Americans view litter as a major problem even as national rates decline.
In the latest episode of the “Do Beautiful Things” podcast, host Jenny Lawson, President and CEO of Keep America Beautiful, sits down with Wendy Salomon, Head of Reputation at The Harris Poll, to unpack this surprising disconnect between public perception and hard data.
The conversation explores America’s evolving attitudes toward litter and highlights the data-driven movement uniting communities to create cleaner, more connected neighborhoods.
The Perception Gap
Together, they dive into what truly motivates people to care for their local environments. While data shows progress is being made nationwide, public sentiment doesn’t always reflect those victories.
In the episode, they discuss:
- The data disconnect: Why communities often overlook dropping litter rates.
- Civic pride and corporate responsibility: The vital roles that everyday citizens and major companies play in community care.
- A historic milestone: How small local actions are sparking nationwide change just as the U.S. prepares to celebrate its 250th birthday.
Whether it’s neighbors cleaning up a local park or companies stepping up sustainability efforts, the episode highlights the deep impact that occurs when everyone participates.
About Keep America Beautiful
Keep America Beautiful® is the nation’s leading community improvement nonprofit organization. For more than 70 years, Keep America Beautiful has worked to inspire and educate people to take action every day to improve and beautify their communities. Through its national network of affiliates and partners, Keep America Beautiful supports litter prevention, recycling, beautification and community greening efforts across the country. More information can be found at www.kab.org. Join us on Facebook, Instagram, X, LinkedIn, and YouTube. Donate and take action at kab.org.