America Recycles Day got its start 20 years ago – thanks in no small part to an Austin-based ad agency.
Nov. 15, 2017
By Gary Dinges
EnviroMedia launched and worked on the first five years of the event, which takes place Nov. 15 each year, pushing Americans to do a better job of preserving the earth’s precious resources
In 2017, there’s a new twist, with the introduction of a robust social media campaign, according to EnviroMedia CEO and founder Valerie Salinas-Davis.
“It’s gratifying to see it’s still around celebrating its 20th anniversary as a program of Keep America Beautiful,” Salinas-Davis said. “This year, EnviroMedia is observing America Recycles Day by launching a new social media campaign called #WasteLessWednesday, encouraging people to refuse things like straws and plastic cutlery they don’t need or want. ‘If you don’t need it, leave it.’ ”
Austin, in particular, has been receptive to Keep America Beautiful’s efforts over the years, according to Helen Lowman, the group’s president and CEO.