Helen LowmanPresident & CEO
Jessica WassenaarChief of Staff
Sam ConnorChief Development Officer
Noah UllmanChief Marketing Officer & Digital Transformation Lead
Helen Lowman joined Keep America Beautiful as President & CEO in May 2017 with more than 20 years of leadership experience in the areas of international diplomacy and development, youth engagement, environmental education, disaster resilience, global leadership, volunteerism, social justice and human rights. From 2010 to 2017, Helen served as an appointee of the President of the United States in the senior foreign service and the senior executive service. Prior to joining Keep America Beautiful, she was Director-Individual and Community Preparedness at the Federal Emergency Management Agency (FEMA) in Washington, D.C., overseeing programs to increase citizen and community preparedness while encouraging disaster and crisis resilience. Previously, she served in a variety of roles with the Peace Corps, directing Peace Corps’ largest U.S. headquarters’ office and working with leadership on strategic reforms related to volunteer recruitment and admittance. She earlier served as Regional Director-Europe, Middle East and Asia, Peace Corps’ largest geographic region. Earlier in her career, she managed environmental education events and initiatives with the Texas Commission on Environmental Quality (TCEQ). While in Texas, she served on the Board of Directors of two Keep America Beautiful Affiliates: Keep Austin Beautiful and Keep El Paso Beautiful. Helen, who speaks four languages, is a graduate of Austin College and received her Master’s degree in International Economics and Development from the University of Denver, Joseph Korbel School of International Studies. She is currently pursuing her Ph.D. at Antioch University, Graduate School of Leadership and Change. She is a Board member of PYXERA Global and was a Peace Corps volunteer for three years in Thailand.
Jessica Wassenaar is Chief of Staff of Keep America Beautiful, after recently having her own consulting firm serving the nonprofit community. Prior to that, she served as the Executive Director at EarthShare of Texas following her roles as Interim Executive Director and Operations Director. Jessica was also the Operations Manager for the Austin Parks Foundation. Jessica started her nonprofit career in Washington, D.C., working for the Folger Shakespeare Library and the technology policy division of what is now the Bank Policy Institute. Jessica has served on several nonprofit boards including Challah for Hunger and the Austin Rowing Club. In addition to her career in the nonprofit sector, Jessica has worked as a technology consultant at A.T. Kearney—a global management consulting firm—and as a project manager for Dell in Education Services. Jessica holds an M.B.A. from the University of Texas at Austin McCombs School of Business and a B.A. from Smith College.
Prior to joining Keep America Beautiful as Chief Development Officer, Sam Connor’s experience was wide-ranging and included serving the nonprofit and cause sectors as an outsourced executive in strategy, marketing, and fundraising, and building teams for transformative growth. He has served as head of the national marketing and communications team at the Anti-Defamation League and been a senior marketer and fundraiser for Save the Children. He lived and worked abroad in Africa (Togo, Mozambique, Malawi) and Asia (India and Myanmar) for 15 years building life-changing social entrepreneurship programs. Since returning to the U.S. in 2008, Sam has been a key strategist and leader of teams raising over $40 million in creative charitable funding: launching pioneering work in 2010 in online fundraising innovations such as a “100 day / $1 million” challenge grant with #1 PC gamer Athene and DC Entertainment, for We Can Be Heroes Ethiopian famine relief, leading to the subsequent creation of Gaming for Good; and Linkin Park’s Secret Show for Japan with Music for Relief, sourcing fan-based response to the 2011 Tsunami, among others. He also worked with the Bob Marley Foundation to launch “One Love,” the first feature film ever released on Facebook, with proceeds to charity. On behalf of the Anti-Defamation League, he led on wholesale re-envisioning of the marketing and communications efforts, raising their market share and direct engagement by over 600% while significantly increasing contributions through customized platforms. Sam started his own firm for purposeful customer engagement and cause support including bespoke strategies on fundraising in 2015. Sam and his team of associates have raised over $2 million for the National Center for Learning Disabilities / Understood, launched a marketing strategy for digital archives of 2.4 million historical artifacts for the American Jewish Joint Distribution Committee and been instrumental in launch strategy for the second year of Red Nose Day, a major UK charity, helping to increase the raise of $23 million in 2015 to $31.5 million in 2016. Sam sits on the Advisory Boards of Give2gether, an international crowdsourcing online platform that specializes in the application of gamification for fundraising; and Long Island University Hudson School’s MBA / MPA Program.
Noah Ullman was named Keep America Beautiful’s Chief Marketing Officer and Digital Transformation Lead in June 2018. In this role, Noah is responsible for all Keep America Beautiful marketing functions, including guiding the 65-year-old brand’s digital marketing initiatives. Prior to joining Keep America Beautiful, Noah held various sales, marketing, and business development roles across a 20-plus year career, including creating more than 20 product launches from Fortune 50 companies to entrepreneurial ventures. Most recently, Noah was the Director, Technology Consulting for BlumShapiro Consulting, New England’s top regional business advisory firm. Prior to his role at BlumShapiro, Noah had a 10-year stint at Microsoft, where he launched innovative technologies through partnerships and audiences including three years overseas leading Microsoft’s audience marketing effort in Central and Eastern Europe. In addition to his business background, Noah is an inventor with several U.S. and international patents. Contact Noah.
Becky LyonsChief Operating Officer
Becky Lyons, currently Keep America Beautiful’s Chief Operating Officer, has been with the national nonprofit for 30 years. As Chief Operating Officer, a position she has held since 2009, she is responsible for managing the day-to-day operations of the organization, employee relations and program oversight. In addition to her role as COO, she has, for the past 20 years, managed Keep America Beautiful’s national network of 620 local, state and international affiliates. In this role, her responsibilities include program development, training and conferences, grant management, and the development of resource materials and publications for Keep America Beautiful’s community-based network of affiliates. She also manages the stewardship and fundraising for a portfolio of corporate partners. Becky graduated from Fairfield University in Fairfield, Connecticut, with a Bachelor of Arts. Contact Becky.