FOR IMMEDIATE RELEASE
Keep America Beautiful® celebrates PalmettoPride for #PickItPostIt Campaign
June 27, 2023 — Keep America Beautiful® celebrates PalmettoPride for their collaborative campaign with South Carolina SC7 and Duke Energy, aimed at litter prevention and beautification to clean up South Carolina. Running through July 31st, this campaign encourages individuals across the state to take part in the effort to keep South Carolina beautiful.
The centerpiece of this campaign is the #PickItPostIt initiative, which invites people to actively participate in litter cleanup activities. Participants are encouraged to pick up litter in their communities, snap a photo, and post it on social media using the hashtag #PickItPostIt. With every post, the Duke Energy Foundation will donate $10 towards PalmettoPride’s litter prevention efforts.
“The campaign is encouraging citizens to pick up litter when they see it, take a picture, and post it. Hopefully we can get more people involved in that behavior change process of how to stop littering,” said Sarah Lyles, Executive Director of PalmettoPride.
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“This project is another great way PalmettoPride, Keep South Carolina Beautiful, SC7 and Duke Energy are working to do beautiful things across South Carolina, and I have really enjoyed seeing all the posts across social media for this great effort,” said Mallory Coffey, Director of Affiliate Development at Keep America Beautiful®. “It’s not just affiliates posting, community members are joining in on the effort. I applaud all of these organizations for working together to do something fun and creative that benefits communities across the pillars of Keep America Beautiful®. Keep up the beautiful work!”
In addition to the monetary donation, Duke Energy will sponsor the installation of three captivating Environmental Sculptures along the SC7 Expedition route, serving as both artistic and educational focal points. Duke Energy will also organize corresponding litter pickups along the SC7 Expedition, ensuring the sustainability of the project.
When seeing these sculptures, “I think people connect with the animal that represents the area – like the Swamprabbit on the Swamprabbit Trail in Greenville or a sea turtle in our coastal communities,” says Lyles. “The true impact is when they realize the trash inside them is from the litter humans create.”
Join the #PickItPostIt campaign, which encourages citizens to pick up trash, take a photo, and post it on social media using the hashtag #PickItPostIt. For every post using the #PickItPostIt hashtag, @DukeEnergy will donate $10 to @PalmettoPride. pic.twitter.com/pzVwY5SsVk
— GreenwoodCountySC (@ScGwd) June 14, 2023
SC7 is a collaborative effort between Global Eco Adventures and the South Carolina National Heritage Corridor, two non-profit organizations based in South Carolina. Led by Dr. Tom Mullikin, SC7 is a 30-day expedition across South Carolina, known as the South Carolina 7 Wonders Expedition. This immersive journey spans 350 miles and incorporates hiking, rafting, and kayaking to highlight the state’s invaluable natural resources.
As a proud affiliate of Keep America Beautiful® for over 20 years, Keep South Carolina Beautiful – PalmettoPride and Lyles believe that this partnership really symbolizes the organization’s mission.
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“The three pillars of Keep America Beautiful® are waste reduction, litter prevention and beautification. And these sculptures really embody all of that,” says Lyles. “We can teach people this waste is here because you didn’t recycle it or, you threw it on the ground, which represents the beautification component.”
For more information on the #PickItPostIt campaign and how to get involved, please contact info@palmettopride.org.
Want to learn more about litter and it’s impact on wildlife? Register for our upcoming webinar below.
About PalmettoPride/Keep South Carolina Beautiful:
PalmettoPride is working towards a litter-free South Carolina. Created as a legislative initiative to fight litter and help beautify South Carolina by engaging citizens to take action in their communities through education, enforcement, awareness and pickup. Keep South Carolina Beautiful is the state affiliate of Keep America Beautiful and is housed as a program under PalmettoPride. KSCB oversees nearly 38 affiliates across the state and provides resources, training, and guidance to those affiliates.
About Keep America Beautiful®:
Keep America Beautiful®, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful® strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of 700 Keep America Beautiful® affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter, Linkedin, and YouTube. Donate and take action at kab.org.