At the Georgia State Capitol in January, Keep Georgia Beautiful Foundation (KGBF) unveiled its new statewide public service campaign to address the harmful effects of litter.
“According to the Georgia Department of Transportation, litter costs the state $10 million per year in cleanup efforts, not including the costs incurred on the local level by cities and counties,” the press release said.
Through its new awareness campaign, KGBF is providing resources for people to take action every day to help reduce and eliminate litter.
“[The] customizable campaign slogan, “Consider _______ before you litter,” and hashtag, #reconsiderlitter, asks the public to contemplate [the] effects [of litter] and join the fight to reverse them,” according to the release.
As part of the campaign, individuals are encouraged to take a pledge to show their commitment, share creative materials that are posted online and on social media, and attend events and programs in their neighborhoods.
KGBF has already rolled out some of the campaign materials online and is working with its network of affiliates across Georgia to promote the campaign.