Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile.

From Sustainable Brands
Nov. 12, 2015

In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Londoner recycled one extra plastic bottle a week for a year, enough energy would be saved to power Wembley Stadium for two years – a venue that can hold 90,000 people. So Resource London is asking Londoners to recycle “just one thing,” in its new “Recycle for London” campaign. Read more