I remember reading an article at my first job out of college about the year’s biggest trend. The concept was “green” and it was going to be an integral part of how companies and communications professionals would do business in the future. 

O’Dwyer’s
Feb. 4, 2016
By John Krisiukenas
Many business leaders at the beginning of the 21st Century still subscribed to Milton Friedman’s dismissal of any business with a “social conscience” as “unadulterated socialism,” and believed that businesses’ responsibility is to their shareholders. It is a very different sentiment from President Kennedy’s eloquent quote that “Our most basic common link is that we all inhabit this planet. We all breathe the same air. We all cherish our children’s future. And we are all mortal.” Read more.